Vol. 1

The Future of mCommerce

What retailers need to know about the mobile landscape in 2017 & beyond.

The huge growth in smartphone usage, and the shift towards the handset as a primary device in many countries, has driven businesses to aggressively push towards mobile-centric strategies. But with so much emphasis on creating a great looking, high performing mobile site, are you paying attention to what consumers really want?

In the first chapter of this ecommerce playbook, we look at data and insight from leading industry experts to better understand the current state of mobile, but also the future of mobile in the world of ecommerce. We will answer the age-old question of whether retailers really need to invest in building a standalone app and how to start optimizing your mobile checkout experience.

As mobile devices have become more powerful and connections have improved, online shoppers have become less tolerant of poor mobile experiences. We’ll consider challenges that many online retailers face in the mcommerce age, and discover their successes and tips, as well as addressing exactly what mobile consumers want.

Jump in
The Future of mcommerce
01The current mobile landscapeThe current mobile landscape
02Do retailers really need a mobile app?Do retailers really need a mobile app?
03Mobile app versus mobile siteMobile app versus mobile site
04Minimizing cart abandonment through personalizationMinimizing cart abandonment through personalization
053 common mistakes on mobile sites and how to fix them3 common mistakes on mobile sites and how to fix them
06How to use mobile to attract Millennial consumersHow to use mobile to attract Millennial consumers
07Reducing cognitive load in the mobile checkoutReducing cognitive load in the mobile checkout
08Optimize your search function for mobile successOptimize your search function for mobile success
09The rise and fall of mpayments…. already?The rise and fall of mpayments…. already?
10Latency; a deadly killer for your mobile conversionsLatency; a deadly killer for your mobile conversions
11The future of mobile UXThe future of mobile UX
12Key takeaways for optimizing your mobile siteKey takeaways for optimizing your mobile site
With contributions from:
JMANGO
Swrve
Nextopia
Klarna
COGECO
Addressy