The top tools retailers should be using in order to increase ecommerce conversions.
Online shopping has transformed the modern exchange of goods and services, while radically redefining the relationship between buyer and seller. The internet has given consumers unlimited access to virtual stores, plus a seemingly endless supply of products, and variety. Customers can now shop from the comfort of their home, office, or train seat – great for time-strapped consumers, and mobile users on-the-go.
In volume 2 of the Ultimate eCommerce Playbook, we focus on insights, and best practices to help merchants optimize their checkout rates, improve their user experience, and navigate through the vast ecosystem of software and ecommerce platforms that promise to boost conversions, and optimize checkout flows. We’ll give you the low down on the types of tools that can make a real difference to your ecommerce site and increase those all-important conversion rates.