Fixing Failed Deliveries:
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Improving Data Quality in Retail
Few experiences have the power to damage a retailer's reputation like a failed delivery; yet 1 in 20 online orders never reach their
destination, and many retailers don’t have the technology in place to fix it.
This study compiles data from 300 retailers and over 2000 global customers to determine why delivery failures occur, what consequences they have for etailers, and how to stop them from happening through improving data quality.