Founded in Melbourne, Australia, in 2014, Minbie’s award-winning products work towards supporting tens of thousands of parents across the globe. Their patented technology is designed to make it easier for babies moving to bottle, thanks to their revolutionary teat functions.
Minbie needed an address verification tool that would simplify the checkout for parents, typically shopping via mobile. They implemented Addressy into their Shopify stores due to the tool’s ability to provide a seamless checkout flow.
According to Co-Founder Torquhil Anderson – “Addressy saves our customer time by reducing the amount of form filling required of them, as well as reducing errors from typing incorrect or invalid addresses. This tool boosted our conversion rate from 7.51% to 10.01% in just 3 months”.