Over the past year we’ve witnessed some incredible stories of women from around the world making an impact in their field of work. From Hollywood silver screens to Silicon Valley’s tech scene, we continue to be inspired every day by the female leaders paving the way for women and girls everywhere. To celebrate International Women’s Day we thought we’d shed light on some of our favorite ecomm queens.
In many cases, women are still not given the opportunities they deserve when it comes to working in certain areas. But we’re proud to see so many influential women leading the way, and we want to highlight the awesome work they are doing. With that in mind, here’s a list of the top women in ecommerce we think you really should be following.
If you work in ecommerce, chances are you will have heard of Linda Bustos. As Co-Founder of ecommerce advisory firm @edgacent, Director of Merchant Strategy at Workarea Commerce, blogger at @ecomillustrated and former writer of ecommerce blog Get Elastic, Linda knows ecommerce inside out. Follow @edgacentlinda to get amazing insight into optimizing for mobile, reducing cart abandonment and tips on A/B testing.
As Community Manager for Magento, Sherrie Rohde (@sherrierohde) is responsible for connecting the Magneto team with its community, addressing community thoughts and feedback and representing Magento at company and community-led events, making her, pretty much, the face of Magento.
Zia Daniell Wigder
Chief Global Content Officer for Shoptalk, Zia Daniell Wigder (@zdwidger) develops the agenda and recruits hundreds of speakers for the huge ecommerce event. Zia previously worked as a Research Director at Forrester, and her insight into ecommerce and globalization make her an knowledgable expert to follow.
Nicole Leinbach Reyhle
Founder of retail lifestyle publication @RetailMinded Nicole Leinbach Reyhle worked in various retail roles for years before she founded the publication in 2007 with the aim of providing retailers with relevant news and support. Nicole is also spokesperson for American Express’s Small Business Saturday, and a regular writer for sites such as Forbes.com, Entrepreneur.com and Fiverr.com. Her insight into small businesses and independent retailers is definitely worth checking out.
Retail Analyst and Founder of NBK retail Natalie Berg is one of the most well-respected women in ecommerce. Berg spent almost 12 years at Planet Retail, where she worked as Director of Retail Insights, predicting and identifying trends within retail. And on top of all of this, she is also a published author who has regularly appeared as a guest contributor on several news shows. Follow @Natalie_Berg on twitter for all the latest info on the ever-changing retail sector.
Co-Founder and CEO of 3D furniture platform Modsy, Shanna Tellerman is a true inspiration to women in ecommerce. Tellerman founded the company in 2015 after her own experience shopping for furniture and has seen a wealth of success since. As well as her day job, Shanna she frequently speaks about women in tech for a range of organizations. Follow @ShannaWP for regular tweets on female founders and women in ecommerce.
Naama Bloom is the Founder and CEO of HelloFlo, a company that educates women and young girls on the various stages of reproductive health. The company’s monthly subscription box, filled with female products such tampons, aims to educate young girls, take the stigma away from periods, and help empower females. Follow @NaamaBloom on twitter to learn more about @helloflo.
Cathy Hotka started her career in the White House, and is now one of the most connected people in retail. After working as Vice President of Technology for NRF for almost a decade, she has an immense amount of knowledge on the retail industry. Hotka is now Principle of Cathy Hotka and Asscociates, where she has formed relationships with a vast array of the most influential retail technology leaders in the USA. Check out @cathyhotka‘s tweets on all things retail and more.
Tamara Hill-Norton founded Sweaty Betty in 1998 after noticing a severe lack of women’s sportswear on the market. She opened her first store in London, and has since opened over 50 stores across the UK and US. Hill-Norton’s products are now available to women all over the world and she has become a true inspiration to many female sports fanatics internationally. Follow @sweatybetty for inspiring tweets about fitness and empowerment.
Ariel Kaye (@arielkaye) is the CEO and Founder of Parachute Home. The whole idea behind Parachute is to produce high-end bedding that is intended to create a true sense of comfort. Kaye first started the company in 2013, with a realization that she wanted to make her home into a warm and welcoming environment. Parachute now has a cult following and has seen huge success with continual year on year growth and increased repeat customer rates.
Which women in ecommerce do you follow? Let us know on Twitter @AddressyUSA